SECTION 1 - WHAT DO WE DO WITH YOUR INFORMATION?

When you purchase something from our store, as part of the
buying and selling process, we collect the personal information you give us
such as your name, address and email address.

When you browse our store, we also automatically receive your
computer’s internet protocol (IP) address in order to provide us with
information that helps us learn about your browser and operating system.

Email marketing (if applicable): With your permission, we may
send you emails about our store, new products and other updates.

SECTION 2 - CONSENT

How do you get my consent?

When you provide us with personal information to complete a transaction, verify
your credit card, place an order, arrange for a delivery or return a purchase,
we imply that you consent to our collecting it and using it for that specific
reason only.

If we ask for your personal information for a secondary reason,
like marketing, we will either ask you directly for your expressed consent, or
provide you with an opportunity to say no.

How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us
to contact you, for the continued collection, use or disclosure of your
information, at anytime, by contacting us via email (you can find our contact
email on our website) or mail at:

Kings River Outdoors

1202 Melissa Drive, Bentonville Arkansas US 72712

SECTION 3 - DISCLOSURE

We may disclose your personal information if we are required by
law to do so or if you violate our Terms of Service.

SECTION 4 - SHOPIFY

Our store is hosted on Shopify Inc. They provide us with the
online e-commerce platform that allows us to sell our products and services to
you. Your data is stored through Shopify’s data storage, databases and the
general Shopify application. Shopify stores your data on a secure server behind
a firewall.

Payment

If you choose a direct payment gateway to complete your purchase, then Shopify
stores your credit card data. It is encrypted through the Payment Card Industry
Data Security Standard (PCI-DSS). Your purchase transaction data is stored only
as long as is necessary to complete your purchase transaction. After that is
complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by
PCI-DSS as managed by the PCI Security Standards Council, which is a joint
effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS
requirements help ensure the secure handling of credit card information by our
store and its service providers.

For more insight, you may also want to read Shopify’s Terms of
Service (https://www.shopify.com/legal/terms) or Privacy Statement
(https://www.shopify.com/legal/privacy).

SECTION 5 - THIRD-PARTY SERVICES

In general, the third-party providers used by us will only
collect, use and disclose your information to the extent necessary to allow
them to perform the services they provide to us.

However, certain third-party service providers, such as payment
gateways and other payment transaction processors, have their own privacy
policies in respect to the information we are required to provide to them for
your purchase-related transactions.

For these providers, we recommend that you read their privacy
policies so you can understand the manner in which your personal information
will be handled by these providers.

In particular, remember that certain providers may be located in
or have facilities that are located a different jurisdiction than either you or
us. So if you elect to proceed with a transaction that involves the services of
a third-party service provider, then your information may become subject to the
laws of the jurisdiction(s) in which that service provider or its facilities
are located.

As an example, if you are located in Canada and your transaction
is processed by a payment gateway located in the United States, then your
personal information used in completing that transaction may be subject to
disclosure under United States legislation, including the Patriot Act.

Once you leave our store’s website or are redirected to a
third-party website or application, you are no longer governed by this Privacy
Policy or our website’s Terms of Service.

Links

When you click on links on our store, they may direct you away from our site.
We are not responsible for the privacy practices of other sites and encourage
you to read their privacy statements.

SECTION 6 - SECURITY

To protect your personal information, we take reasonable
precautions and follow industry best practices to make sure it is not
inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the
information is encrypted using secure socket layer technology (SSL) and stored
with a AES-256 encryption. Although no method of transmission over the Internet
or electronic storage is 100% secure, we follow all PCI-DSS requirements and
implement additional generally accepted industry standards.

SECTION 7 - COOKIES

Below is a list of cookies that we use. We’ve listed them here
so you that you can choose if you want to opt-out of cookies or not.

_session_id, unique token, sessional, Allows Shopify to store
information about your session (referrer, landing page, etc).

_shopify_visit, no data held, Persistent for 30 minutes from the last visit,
Used by our website provider’s internal stats tracker to record the number of
visits

_shopify_uniq, no data held, expires midnight (relative to the visitor) of the
next day, Counts the number of visits to a store by a single customer.

cart, unique token, persistent for 2 weeks, Stores information about the
contents of your cart.

_secure_session_id, unique token, sessional

storefront_digest, unique token, indefinite If the shop has a password, this is
used to determine if the current visitor has access.

SECTION 8 - AGE OF CONSENT

By using this site, you represent that you are at least the age
of majority in your state or province of residence, or that you are the age of
majority in your state or province of residence and you have given us your
consent to allow any of your minor dependents to use this site.

SECTION 9 - CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this privacy policy at any time,
so please review it frequently. Changes and clarifications will take effect
immediately upon their posting on the website. If we make material changes to
this policy, we will notify you here that it has been updated, so that you are
aware of what information we collect, how we use it, and under what
circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your
information may be transferred to the new owners so that we may continue to
sell products to you.

QUESTIONS AND CONTACT INFORMATION

If you would like to: access, correct, amend or delete any
personal information we have about you, register a complaint, or simply want
more information contact our Privacy Compliance Officer through the contact
information on our site or by mail at:

Kings
River Outdoors
Attn: Privacy Compliance Officer
1202 Melissa Drive Bentonville, Arkansas US 72712